Exclusive Launch of the Edelman TRUST Barometer 2021

COVID-19, the ensuing economic crisis, circulating fake news, and increasing societal tensions have upended people’s fundamental norms, priorities, and expectations and put societal institutions to the test like never before. Has the government been able to meet this increased need for trust? How have companies and the media in Germany fared in the fight for accurate information and in offering solutions to societal problems?

As part of this exclusive online event, we will discuss the results of the Edelman Trust Barometer 2021. Richard Edelman, President & CEO Edelman, and Christiane Schulz, CEO Edelman Germany, show which institutions in Germany and abroad have gained or lost trust and give answers as to how one can meet the public’s expectations – in a lasting way. The event will be held in English.

Our guests are:

Richard Edelman, President & CEO, Edelman
Christiane Schulz, CEO, Edelman Germany
Julie Teigland, Managing Partner EY Europe, Middle East, India and Africa, Ernst & Young GmbH; Board Member, Atlantik-Brücke
Sigmar Gabriel, Former Federal Minister; Former Vice-Chancellor; Chairman, Atlantik-Brücke

The event will be moderated by David Deißner, Executive Director, Atlantik-Brücke.