„We need to give people back a sense of optimism“

As part of the exclusive presentation of the German results of the Edelman Trust Barometer 2025 on 27 January, we discussed with Richard Edelman, President and Global CEO, Edelman, Prof. Dr. Michael Hüther, Director & Member of the Executive Committee, Institut der deutschen Wirtschaft Köln e.V.; Deputy Chairman, Atlantik-Brücke, Christiane Schulz, CEO, Edelman Germany, Christiane Hoffman, deputy government spokesperson and Juliane Seifert, State Secretary at the Federal Ministry of the Interior and Community, how politics and business can restore the much-needed trust in society. The discussion was moderated by Julius van de Laar, campaign and strategy consultant.

After the exclusive presentation, Richard Edelman was available to answer further questions. Looking ahead to the next German government, he said:

 The key for the next german government is to deliver specifically for individuals.

Read more about the Edelman Trust Barometer here.